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Introduction

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What is it?

Guru is a complete checkout and online sales management platform for digital creators, subscription-based businesses, software companies, online stores selling physical products, online courses, training programs, and consulting services.

The platform allows you to set up an online sales operation in just a few minutes, without needing a developer. With just a few clicks, you can start receiving payments and manage the entire operation in one place.

Key Features:

  • Recurring Billing
  • Affiliate System
  • Campaign Tracking
  • Tool Integrations
  • Centralized Metrics
  • Ticket Management

Who is Guru for?

Guru is designed for businesses that want to build a simple and efficient online sales structure—without maintaining development teams or dealing with the complexity of a full e-commerce platform.

Content creators, SaaS companies, subscription clubs, recurring businesses, training and consulting firms, and online stores using sales pages are examples of businesses that benefit greatly from Guru.

With Guru, sellers can run their business operations easily and efficiently. With just a few clicks, it’s possible to accept payments, integrate tools, manage campaigns, and track metrics.

Main Features

Guru provides a powerful and efficient solution to manage an online sales operation—from customer acquisition to post-sale.

  • Integrations – connect with over 140 different platforms to automate processes such as payment systems, membership areas for course access, email marketing segmentation, SMS notifications, and more.
  • Affiliate System – register and manage affiliates and co-producers, with automatic commission payments through the connected payment processor.
  • Campaign Tracking – track clicks, checkouts, and valid sales across different traffic sources, and import ad costs to calculate real-time ROI.
  • Metrics – centralized, automatically generated metrics to track sales growth, subscriptions, LTV, and campaign performance.
  • Checkout – increase conversions by offering a seamless payment experience with Checkout Guru.
  • Ticketing System – sell event tickets with a fee-free, high-conversion checkout. Quickly sell out your event tickets with simple setup—just plug in your product and event details to start selling.

Plans

Guru offers fixed monthly fees, with plans for different sales volumes. There are:

  • No transaction fees,
  • No exclusivity contracts,
  • No minimum commitment.

If your sales exceed the limits of your chosen plan, you can either upgrade or purchase an add-on to increase only the number of sales or operational limits.

👉 Check out Guru’s plans here.

Best of all: all features are available regardless of the plan you choose!

Asaas <> Guru Integration

Guru provides a ready-to-use integration with Asaas, which allows customers to:

  • Connect their business to Asaas without a developer;
  • Process payments for one-time sales and subscriptions via Checkout Guru;
  • Pay commissions to affiliates and co-producers through Payment Split.

If you don’t yet have an Asaas account, you can create one through this partner link and enjoy exclusive benefits as a Digital Manager Guru client.

🚧

Note

It is not possible to connect more than one Guru account to the same Asaas account.

Checkout Guru + Asaas Features

With Checkout Guru + Asaas, you can process one-time payments and subscriptions (recurring billing) for customers with cards issued both in Brazil and abroad.

Payment Methods Available:

  • Bank Slip (Boleto)
  • Pix
  • Credit Card

You can also set up installment plans for credit card payments and offer discounts for upfront payments in the product offer settings.

Integration and Setup

To enable the integration, customers must provide their Asaas production account keys in Guru.

Step 1: Get your Asaas credentials

  1. Log into your Asaas dashboard.
  2. Click My Account.
  3. Go to the Integration tab.
  4. Click Generate API Key.
  5. Copy and store the API Key.

Step 2: Activate the Asaas integration in Guru

  1. Log into the Guru Admin.

  2. Navigate to Settings > Integrations > Checkout Guru > Asaas.

  3. Under Details, provide:

    • API Key: obtained in Step 1;
    • Pix Due Date (days);
    • Boleto Due Date (days);
    • Enable Asaas default notifications (optional): sends charge notifications via WhatsApp;
    • Enable Sales Without Address (optional).

  4. Click Submit.

Once active, your Asaas account data will be visible in the Guru integration details panel.

Next Steps

After activating the integration, you should access the Products section to add products and offers.

  • Link the product to Asaas (marketplace field).
  • Select the type: Product (one-time sale) or Subscription (recurring billing).
  • Once the offer is added, the checkout link will be available for sharing.

👉 Full guides:

If using an integrated e-commerce platform, you can also import products.

Other Key Features

  • Event Ticketing System – Manage online or offline events from checkout to check-in, with participant registration, automatic ticket issuance, QR Code scanning, and role-based access for team members.
  • Recurring Billing – Build custom subscription plans, manage upgrades/downgrades, retries, and cancellations through a customer portal.
  • Tracking & Analytics – Track sales, leads, conversions, ROI, and run AI-powered A/B tests.
  • Smart Integrations – Automate workflows across 140+ apps without coding.
  • Metrics Dashboard – Monitor sales, subscriptions, LTV, and customer insights in real time.
  • Affiliate Platform – Recruit partners, manage commission rules, split payments automatically, and track performance with detailed reports.

📌 Source: Digital Manager Guru

For questions about the integration, click here.

Updated about 5 hours ago